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We can all agree that Pixar is a fantastic company. Every single project they have embarked upon for more than 25 years has been successful, both financially and creatively. Few companies have created a product so consistently good for so long. All the elements that made them great were present at their inception. But the path to that instant was complicated.
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The story of Pixar begins with George Lucas.
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Pixar was founded as “The Graphics Group”, one-third of Lucasfilm’s Computer Division, in 1979. But the question should be “WHY?” Why would rebel filmmaker George Lucas have spent a disproportionate amount of his newfound wealth to hire computer scientists and what were they charged with doing? What was it like in this kernel within the secretive Star Wars environment, caught in the swirl between two competitive friends, George Lucas and Francis Coppola?
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If you like computers, Star Wars, Pixar or just movies, you have to read this story.
- Sales Rank: #1064172 in eBooks
- Published on: 2012-03-08
- Released on: 2012-03-08
- Format: Kindle eBook
Review
"...what the evolution of technology means for our culture, and the human story of how we got here." -- Steve Silberman, Contributing Editor, WIRED magazine
"Brilliant... a detailed glimpse under the hood of Lucas’ digital skunkworks." -- Thomas Dolby, Musican & Technology Entrepreneur
"The ultimate insider guide to the making of cinema’s greatest saga…" -- Dan Dubno, Producer, CBS News
"This is a compelling introduction to a revolution in visual communication and story telling." -- Andries van Dam, Chairman, Brown University Computer Science Dept.
"Wow. I love Rubin’s ability to interweave a story about business, technology and movies—three of my favorite things!" -- Reed Hastings, CEO & Founder, NETFLIX
From the Publisher
This book ventures in territory never explored, as Rubin-a former member of the Lucasfilm Computer Division-reconstructs the events in Hollywood, in Silicon Valley, and at Lucas' private realm in Marin County, California, to track the genesis of modern media. With unprecedented access to images and key participants from Lucasfilm, Pixar and Zoetrope-from George Lucas and the executives who ran his company, to the small team of scientists who made the technological leaps, Rubin weaves a tale of friendships, a love of movies, and the incessant forward movement of technology. This is a compelling story that takes the reader into an era of technological innovation almost completely unknown.
From the Author
*We can all agree that Pixar is a fantastic company. Every single project they have embarked upon for more than 25 years has been successful, both financially and creatively. Few companies have created a product so consistently good for so long. All the elements that made them great were present at their inception. But the path to that instant was complicated.� *� *The story of Pixar begins with George Lucas. *� *Pixar was founded as "The Graphics Group", one-third of Lucasfilm's Computer Division, in 1979. But the question should be "WHY?" Why would rebel filmmaker George Lucas have spent a disproportionate amount of his newfound wealth to hire computer scientists and what were they charged with doing? What was it like in this kernel within the secretive Star Wars environment? Caught in the swirl between two competitive friends, George Lucas and Francis Coppola. *� *If you like computers, Star Wars, Pixar or just movies, you have to read this story.
Most helpful customer reviews
149 of 150 people found the following review helpful.
Rubin Gets It Right
By Alvy Ray Smith
I am the Co-founder of Pixar, with Ed Catmull. After years of reading mangled "histories" of Lucasfilm/Pixar, I am extremely pleased to read one by a guy who gets it right, including the arts, the technologies, the businesses, and the personalities. Michael Rubin not only gets the gist correctly imparted, but also those pesky details. I watched Michael as he carefully reconstructed our history, never quite believing all the stories we fed him, checking and double-checking the stories of the participants against one another and against the written record. Often he caught us (me anyway) having unconsciously edited out boring bits of the truth, and he put those bits back in. His book has allowed me to celebrate again a wonderful time of my life and, surprisingly, to teach me new things. For example, I came away from my first read of his book better appreciating exactly what George Lucas and Steve Jobs (and Francis Coppola) contributed to our part of the digital revolution, it not being in either case what is often claimed for them.
39 of 39 people found the following review helpful.
An excellent telling of the story
By Ben Burtt
I was there to witness a great deal of the story. The book captures in great detail a story, a time, and place that was of great significance to me. (Now I don't have to try and remember it all!) Rubin's narrative rounded out parts of the saga I knew nothing about. It is really a strange feeling of destiny as I look back over the passion and inventiveness of those years and connect it all to the tools I use daily in my moviemaking today. The book is a unique historic document of a unique subject.
21 of 22 people found the following review helpful.
Not just for Lucas fans... this book is an education.
By Lou Tambone
There are countless books out there about George Lucas and his rise from film school know-it-all to cultural icon and even more books about how Lucasfilm came to be and how it changed the world of filmmaking. I've read a good number of these books and then essentially stopped reading them because they seemed to paint the same picture with a different brush. All the main points were there and while some of the small details were different, something was always missing from these books. I could never quite figure out what it was, but they left me with more questions than answers more times than not.
I think it might have been the fact that they focused so much on Lucas himself and that all the bit players who made things happen never got their due. The importance of the smaller guys in the company cannot be understated. Without each and every Lucasfilm employee, especially in the beginning, they would not be where they are today.
DROIDMAKER by Michael Rubin fills the void present in those Lucasfilm biographies by letting us know that Lucas wasn't the only brain in the company. He was more like the Wizard of Oz himself - the idea man who made films and started a business while hoping others would bring the technology forward enough to meet his vision, which was way ahead of its time.
Most of the other "Lucasographies" I came across, while interesting, were flat at best. I wouldn't call them books that I read with enthusiasm and excitement. They were what they were and according to Lucasfilm and other sources, including Rubin, they're not all entirely factual. Given Lucas' tendency to rewrite certain parts of history pertaining to Star Wars, I wasn't sure what to believe or what not to believe - and perhaps that's the intent - but Rubin's book is indeed different from those other books. It's an accurate account of events as they pertain to the technical revolution started by Lucas and Francis Ford Coppola - and it's a bona fide page turner to boot. I found myself caught up in the parallel storylines and wanting to know what was going to happen next.
Again, I think the reason for this is that while the first couple of chapters dwell on Lucas and Coppola, roughly 80% of the piece features a whole different cast of characters, some of which I had never known about outside of the occasional mention in passing in another Lucasography. So in that aspect, the title itself is slightly misleading. You're expecting to read a book that goes on and on about the genius of Lucas when instead you realize that the man is actually as human as the rest of us and when put in a corner, he just puts his trust in people he believes know what they're doing.
Who does the book focus on, then? Just about everyone else who ever held a position at Lucasfilm, but there are two important characters in this story that you'd probably say were the "leads." One's a familiar name you might know and the other was a name I heard but never really knew well - Ed Catmull and Alvy Ray Smith, respectively. In fact, this book might be better titled, "The Adventures of Ed and Alvy." Their story and years of history together truly is a remarkable journey and they cast of supporting actors provide the basis of a good screenplay in itself. Should Mr. Rubin ever decided to turn this into a film, I'll be there to direct it!
DROIDMAKER starts off as most Lucasographies, going back to the early days of Lucas and Coppola - pre-American Zoetrope - and takes you through the different stages of Lucas up until the release of Star Wars in 1977. Keeping the focus of the book in mind, which is the digital revolution, certain aspects of this time period are given special attention. Coppola was just as driven (if not more) as Lucas at finding a better solution for editing features, for example. Coppola was eager to start using video while Lucas and his people were more into waiting for laserdisc technology to rear its ugly head.
As the book moves on past the first few chapters, the focus drifts away from Lucas and Coppola to Ed Catmull and Alvy Ray Smith, and there it stays for quite some time. Lucas takes a backseat for almost the rest of the book and even Coppola is mentioned more often at times. In any case, the story of Catmull and Smith is a great one, starting way back in their early days at NYIT and following the pair all the way to their Lucasfilm roles. Those roles, as you know, led to the creation of not only the Lucasfilm Computer Division but of a little company you might have heard of called Pixar.
Along the way you'll be treated to such relevant side journeys like the creation of "motion blur" in animation, the first all digital, computer generated and fully animated Pixar-like film... and it's not TOY STORY, and a great roller coaster ride of the history of the Atari company. There's a great Lucas moment in that section where a bunch of suits are arguing about the box cover for one of the first Atari/Lucasfilm games. They're going back and forth about what cover to use, all the while not knowing that Lucas himself is lurking in the corner of the room. At one point, Lucas decides he's had enough, walks up to the table and points to a box he likes saying simply, "I like that one," or something like that. Everyone naturally bowed to the master and all the arguing ceased. Classic.
You'll learn all about what really happened when Lucas decided to sell off Pixar to Steve Jobs and the circumstances surrounding that deal which aren't as sinister or dumb as you might have read. You'll learn where the name Pixar came from. You'll learn about how the business side of Lucasfilm was run and just how hands off Lucas actually was. You'll learn about how Lucas' divorce in the 1980's affected the company, which is quite more than you might think. You'll learn about the origins of non-linear editing and digital sound design. You'll learn about the beginnings of THX and how that part of Lucasfilm was committed to bringing better sound to theaters. Let's suffice it to say you'll learn a lot.
In the end, this book is not just a history lesson, it's an education. Entire college courses could be taught using this book alone. In fact, reading this book felt much like taking a college class. When I was finished, I felt illuminated. I felt like I learned many new things about an area I previously had felt quite comfortable in. New facts, people, and events put many things I thought I knew into perspective.
It's an education on Lucas, Coppola, Smith, Catmull, John Lasseter, and all the people they've dealt with along the way, but it's also an education on the history of computers and computer graphics, animation, editing, video games and corporate America. Oh, and there's a touch of filmmaking in there somewhere.
The book is a labor of love for Michael Rubin, who once worked for Lucasfilm for a short time. It's evident on every page. The interviews and quotes are revealing, the story is captivating, and the images are both rare and helpful in tracing the roots of the digital revolution. In fact, looking back, this book is deeply personal - or at least it feels personal. You can tell that people like Smith, Catmull, or Ben Burtt really supported the project. In fact, Rubin was given full access to the Lucasfilm archives for research, even though silly legal reasons prevented Lucasfilm from promoting this piece. Well, you don't need Lucasfilm to tell you this is a good and accurate book - take a look at some of the Amazon.com reviews and you'll see the likes of Alvy Ray Smith and Ben Burtt among others singing its praises like I am.
That's why this book is getting a rare 10 out of 10 from me.
Pick it up, read it, enjoy it, learn something new. I think you'll find DROIDMAKER to be a refreshing change from the normal Lucasography. Whatever your level of respect for Lucas is at this moment, it's bound to rise after reading this well-written account of the digital revolution.
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