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Basic Marketing Research (3rd Edition), by Naresh K. Malhotra
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
� A useful reference for marketing professionals who need to increase their market research skills.
- Sales Rank: #50192 in Books
- Published on: 2008-09-12
- Original language: English
- Number of items: 1
- Dimensions: 11.31" h x 1.10" w x 8.77" l, 2.71 pounds
- Binding: Hardcover
- 672 pages
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