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Web Hosting, by Carl Burnham
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This text focuses on the key essentials that a Web host and those who work for that Web host must have to gain and keep the competitive edge. It covers key essentials involving people skills, marketing dynamics, and specialization. As well as addressing a range of services from security and support to outsourcing speciality services, the book covers different types of Web hosts and how to implement the technology needed to offer customers a high quality of service. Blueprints outline the various ways in which Web hosts can structure their technology and services.
- Sales Rank: #2751093 in Books
- Color: White
- Published on: 2001-10-02
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .89" w x 7.52" l, 1.64 pounds
- Binding: Paperback
- 416 pages
From the Author
Web hosts need to assume the role of a frontline consultant, to offer insights and core solutions that "significantly add to a business's existing processes", according to Carl Burnham, author of WEB HOSTING, A Complete Strategy. "Web hosts that focus on how their customer's business operates, are able to speak their language, avoid "technospeak", and be more responsive to customer support needs will thrive," Burnham says.
Some of the value-added Web services in hottest demand that are highlighted in the book include: performance monitoring streaming media services content distribution security load balancing managed hosting
"Web hosts that market on price, and not these critical value-added services will not survive. As more brick-and-mortar businesses now venture online, opportunities for web hosts to capture new markets continue to arise. Existing web sites with basic brochure-type content are seeking to add e-commerce capabilities."
Besides providing essential strategies for IT professionals interested in web hosting, it also gives valuable insights to businesses. The business professional can learn about the different types of web hosts, how to improve their own customer service, and how a business can decide among hosting plans available to outsource to that will provide the most significant advantages for their type of operations.
From the Back Cover
A complete strategy for delivering high-quality Web hosting services
Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.
This resource will help you: Learn the different types of Web hosting plans--shared, dedicated, co-located, ASP, MSP, and more Get insight into successful Web marketing strategies Understand the technology required to ensure quality service Identify and decide upon a standard range of services Enhance network performance through use of monitoring tools Secure your infrastructure--prevent viruses, worms, and other attacks Manage a data center and discover ways to outsource services Gain a competitive edge in an expanding Web hosting market
About the Author
Carl H. Burnham (Sioux Falls, SD) is a Web developer and hosting consultant, with more than 15 years of information technology experience in the public/private sectors. He has specialised in analysing Internet-related trends and technologies since 1995. Previously, he was senior network administrator with webMD. Burnham is the founder of Southpoint.com, a popular online travel destination guide. He wrote Ace the Technical Interview, 4/e, which includes a section written on XML/HTML/XHTML technologies.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Nothing new here.
By George Graves
Hopefully you already know all this stuff. If you don't, you probably shouldn't be getting into the hosting business. Not a how-to run a business, it's a 30,000 foot view.
2 of 2 people found the following review helpful.
Overall good information
By videomann
I've read nearly every title out there on web hosting, and Carl Burnham's book is an informative read. Yes, it's a little simplistic in approach, but I don't think he wanted to take for granted that you knew everything there was to know before reading his book. If you did, why would you need to read the book? If you're going to read this, also get The Complete Web Hosting Kit Professional by Ken Joy. It not only contains a complete how-to guide, but also comes with the web hosting and e-mail software ready to use out of the box.
8 of 11 people found the following review helpful.
excellant coverage of web hosting for IT and businesses
By Steve Williams
This book covers alot of territory, from covering the many types of web hosts, to infrastructure and security considerations (including example policies and procedures), domain registrars, to enhancing customer service and support, developing hosting partnerships, to becoming a reseller. I especially liked the comparison of different technologies, in an easy to understand way. For businesses, it provides an indepth coverage of the market, types of technologies (ASP, JSP, PHP, etc.) and how to decide on the type of web host(s) that will best meet their business goals. Is filled with online references, and a handy appendix section. Recommend highly as a resource guide for IT consultants, web host newbies and professionals, and businesses.
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