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The Best Interface Is No Interface: The simple path to brilliant technology (Voices That Matter), by Golden Krishna
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Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom.
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Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their phones 150 times a day, responding to the addictive buzz of Facebook or emails or Twitter.
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Are you sick? There’s an app for that! Need to pray? There’s an app for that! Dead? Well, there’s an app for that, too! And most apps are intentionally addictive distractions that end up taking our attention away from things like family, friends, sleep, and oncoming traffic.
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There’s a better way.
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�In this book, innovator Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.
In his insightful, raw, and often hilarious criticism, Golden reveals fascinating ways to think beyond screens using three principles that lead to more meaningful innovation. Whether you’re working in technology, or just wary of a gadget-filled future, you’ll be enlighted and entertained while discovering that the best interface is no interface.
- Sales Rank: #94055 in Books
- Published on: 2015-02-20
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.00" l, .0 pounds
- Binding: Paperback
- 256 pages
Review
"If Silicon Valley doesn't read this book, we're all ****ed."
- Doug LeMoine, Managing Director, Cooper
“An irreverent, crazy tirade. So why should you read this book? Because irreverence is precisely what is needed today to get us out of the rut of bad, unintelligible, frustrating design. Because the book is funny, caustic, and insightful. So next time you are feeling low, just open the book to some random page and read for a few minutes. You will start smiling, laughing, and learning. A great cure for all that ails you. Why read this book? Well, because I told you to.”
-Don Norman, Design Lab, University of California, San Diego
Author of� The Design of Everyday Things, Revised and Expanded
“In this amusing, smart, and brave case against our screen-based world, Golden Krishna reinforces his position as one of the world’s foremost thinkers of user experience design.”
- �Martin Th�rnkvist, Conference Director, The Conference by Media Evolution
“This essential book will hopefully mark the moment in history when we say ‘ENOUGH!‘ to screen saturation and usher in a more meaningful co-habitation with technology.”
- Kevin Farnham, Founder of Method and Co-Author of� Experience Design: A Framework for Integrating Brand, Experience, and Value
"A mind-bending, thoughtful, life-affirming and sure-to-be-controversial manifesto about how we might significantly change our relationship to the technology that surrounds us."
- Dave Gray, Author of�The Connected Company�and�Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
"Krishna's book is written in a very colloquial and accessible style; at times it reads more like a great argument in a Silicon Valley coffee shop, long after closing time, at a table covered in diagrams scribbled on paper napkins. But that's exactly what makes it worth reading. It's not bland theory, but a lively tale well told by someone with deep experience in the field of user experience design."
�- PC Magazine
About the Author
For years, designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He’s currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco.
Most helpful customer reviews
36 of 39 people found the following review helpful.
A great $6 book
By Hunter Harmon
Make no mistake: This is a sermon. It's not a practical guide. It's not a set of concrete steps to improve. It's the author standing at a pulpit and railing at the evils of the day. The evils are real, and unpleasant. Every designer should read it. And, considering it can be read in about an hour, that's not asking much.
However, for an everyday geek, or programmer, who doesn't have machine learning tools or skills to implement the ideas here, this book is full of lots of "No", and very little "Yes". The author suggests a few tools which are "doing it right", but offers little concrete advice for curing the ills described. So, you're left with an hour or two worth of entertainment, and little more.
In short, this is a short little sermon, which was enjoyable. It's a 5 star book at $6, but a 3 star book at $16. Read it, or better still, find it on sale later. It can wait.
3 of 3 people found the following review helpful.
I'm glad I got a chance to review this book
By Amazon Customer
I'm glad I got a chance to review this book. The premise is really incredible, I do think there will be a point where a lot of digital products will be seamless and will work without a screen BUT the book itself is not that good at delivering the right answers or at least interesting insights. Instead the author complains about the current paradigm for most of the book. He tries to be clever and visionary but instead he comes off as whiny and boring. I love the who No UI concept, I think it's very powerful, and as a product designer I was expecting to find some useful insight instead it's just a waste of time other than a few interesting parts. If there's anything positive about it it's that it made me want to actually learn big data and machine learning myself to make my own products and hopefully someday write a better version of this book with actual scenarios and real solutions.
0 of 0 people found the following review helpful.
Quick, Entertaining Read: Needs More Depth
By Dimitri Darras
"No Interface" is an entertaining and compelling polemic that I recommend to readers looking for a refreshingly contrarian take on User Experience. Is it good for purists? No. Is it a sound technical overview? Nope. Will it win awards for investigative journalism? Not hardly. It is however written humorously and sincerely and will engage you on a weekend or cross-Atlantic flight. I enjoy reading sour-puss takes on new media and this book fits the bill, with an exposition of idiotic case-studies and supporting snarky graphics. As a reasoned critique of industry trends, in line with "You are not a Gadget" and "Throwing Rocks at the Google Bus", this book laments how great brains dedicate their life work to inane, but lucrative advertising platforms, when companies need to be more original and less derivative: service their customers and users more than their shareholders (not that the two are mutually exclusive). The criticism of apps and lop-sided paid market for them was right-on-the-money, not to mention the safety risks of distracted drivers and disappointment of ersatz socialization.
"No Interface" falls short of substance on SOLUTIONS as opposed to the many FAILURES that it categorizes and details in great, mocking detail. Where are all these great "no interfaces"? The examples cited are anemic except for maybe healthcare. Where is a recognition of the substantial technical barriers to rising above the ubiquitous UI itself? Throw more sensors on devices and latch onto the IoT? Another nitpick - glorifying Snowden as a champion of privacy is not only out-of-scope, but untruthful. His supposed revelations have empowered rogue and totalitarian nations more than anything else he "accomplished". Boo on that. Finally, light pollution correlated with cancer does not mean causation - a stretch.
On a final note, the book succeeds in opening a discussion (or argument) about the need to humanize technology and come up with a better business model in doing so. I'd read a serious (and seriously funny) follow-up if there's one planned.
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